“Planning is bringing the future into the present, so that we can do something today , about tomorrow”

What People are Saying

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“I saw the organization grow from an immature and non-process driven state to a mature and well-oiled machine that operated flawlessly. It was Asif’s direction that got us there.

“Asif’s greatest strength is his ability to dive into any project with an open-mind and get the job done. This ability takes a firm understanding of processes and systems, a leadership style to empower others to make decisions and the drive to get something across the finish line. Asif has all of those abilities and more.....I know he can always “figure it out”.

— RJ Cilley, Vice President, eCommerce and Business Operation Hudson’s Bay Company

“In working with Asif, he quickly became a valuable resource for the larger Marketing Team at HBC. For me, his unique strength was in his ability to provide insights beyond just the raw facts that provided us with greater clarity on the issues we collectively needed to address in order to meet the very aggressive sales increases for both online and the company as a whole. I would not hesitate to recommend Asif for a senior position in his field.”

— Patrick Dickinson’ Senior Vice President, Marketing and Brand Strategy, Hudson's Bay Company

“He was also instrumental in developing and advanced Ecommerce reporting and analytics.”

— Bill King VP & CFO, Comark

Asif’s Experience

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Extensive retail industry experience in:

  • Ecommerce

    Driving over $1 billion in online sales
  • BI & Analytics

    Leveraged data to drive business insights and developed strategies that generated information and insights that produced revenue enhancements, performance improvements, and evolving digital strategies
  • Marketing

    Increased the quality, scope and customer engagement of digital presence, website, and social media
  • Project Management

    Provided leadership to internal teams of developers and analysts leading to successful user adoptions using both Agile and traditional software development lifecycle methodologies (Waterfall, Iterative, etc.) – Additionally working with internal and external (including offshore) cross-functioning teams to successfully manage online events


Strategic thinker, focused leadership, project delivery; on time and on budget, defining promotional activities, identifying merchandising opportunities and reporting on analytics.

Adaptable and flexible to changing market conditions.