“Planning is bringing the future into the present, so that we can do something today , about tomorrow”

What People are Saying

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“I saw the organization grow from an immature and non-process driven state to a mature and well-oiled machine that operated flawlessly. It was Asif’s direction that got us there. A leadership style to empower others to make decisions and the drive to get something across the finish line. Asif has all of those abilities and more...I know he can always “figure it out”

— RJ Cilley, Vice President, eCommerce and Business Operation Hudson’s Bay Company

“In working with Asif, he quickly became a valuable resource. His unique strength was in his ability to provide insights beyond just the raw facts that provided us with greater clarity on the issues we collectively needed to address for both online and the company as a whole.”

— Patrick Dickinson’ Senior Vice President, Marketing and Brand Strategy, Hudson's Bay Company

Asif’s Experience

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  • Ecommerce

    Driving over $1.3 billion in online sales
  • BI & Analytics

    Leveraged data with Tableau, to drive business insights and develop strategies which generated action points that produced increased revenue and performance improvements. Experienced in Google Analytics, SweetIQ and Klaviyo.
  • Digital Marketing

    Increased customer engagement of digital presence, via search (SEO/SEM), display and content, on Google, Instagram, Facebook, YouTube and Yelp.
  • Project Management

    Acted as chair of steering committees, leading internal and external (including off-shore) cross functioning teams to successfully manage projects, ensuring on time delivery and most importantly successful user adoption.