| Characteristic |
Descriptive |
Diagnostic |
| Questions answered |
What happened |
Why it happened |
| Key buyers |
IT |
Business users |
| Typical sellers |
Mega vendors, large independents |
Small fast-growing independents |
| Approach |
Top-down, IT-modeled semantic layers, query existing repositories |
Bottom-up, business user mapped, move data into a dedicated repository |
| UI |
- Reports
- Key performance indicator (KPI)
- Dashboards/grid
|
- Visualization
- Web-based search
|
| User case |
Monitoring, reporting, IT |
Analysis |
| Sample insights |
- Sales by quarter and/or region
- Customer demographics
- Employee and company achievement of KPIs
|
- Target markets with similar buying patterns
- Complimentary products purchased at the time of sale
|
| Deployment |
Consultants |
Business users |
| Sample Vendors |
- SAP Business Objects
- IBM Cognos
- Microstrategy
|
- Birst
- QlikTech
- Tableau Software
- Microsoft PowerPivot
|