All things Digital, Including growth strategies, marketing and platforms. Multi banner operation (Canada and USA) Urban Planet, Suzy Shier, Bluenotes, Urban Kids, West49, Mandee’s, Annie Sez, Stitches, Sirens

Focus on driving digital on-line sales, streamlining marketing media and implementation of Shopify Plus

• Assisted in successful migration from Magento > Shopify Plus
• Implemented new digital reporting utilizing Tableau via connection to Shopify Data Warehouse
• Lead collaboration with marketing agencies to develop social media campaigns on IG and FB
• Responsible for implementation of Zendesk for 24/7/365 on-line chat
• Developed marketing insights with SweetIQ platform
• Implemented 24 hr. local delivery program within GTA area

Reported to the SVP, HBC Digital in New York City with direct communication with Digital Marketing, eCommerce Fullfillment Center, Merchandise and Site operations, Customer Call Center, Finance, and Profit Improvement Center

• Developed financial plans and in-season forecasts for eCommerce division in partnership with Omni-channel marketing teams
  • Past 3 years exceeded plan with 60% annual growth in online demand
• Provided marketing insights to HBC Marketing team
  • Used Google Analytics, CRM, Omiture, Microstrategy BIS application
• Collaborated with Omni-channel Merchant teams in developing assortment and allocation strategies that aligned with the eCommerce objectives and total business strategy
  • Past 2 years, approx. 102 drop ship vendors were added
• Managed the morning audit process for “One Day Sale” campaigns working with 18 different Cross Functioning teams, including Data Services, QA, Infrastructure, Merch Ops, Production, Content Marketing
  • Approx. 90%+ of the time, emails were deployed “on time” (prior to 7 AM) to over 3 million households in Canada
• Managed Digital Operations team, which acted as a critical business contact and liaison connection among all departments of Omni channel store operations and service excellence
  • Assisted in implementation on new perfect pick warehouse system at DC
• Managed, mentored and trained team of 6 planning managers, 2 planning associates and 2 planning assistants

Reported to the CEO/CFO – Responsibilities included improving processes within divisions, all leading to Improved efficiencies, increased productivity, and synergies among corporate cross-functional business units.

• Led project team in providing merchandise divisions reporting tools to build dashboards with drill down and drill within analytical capabilities, leading to easy access to actionable data
• Applied advanced techniques/automation, in data gathering to ensure site experiences that are personalized, data-driven, and optimized to generate long term customer loyalty
• Successfully implemented Gerber’s PDM application, providing Buying department ease-of-use in managing assortment plans and receipts flow.
• Designed, developed and implemented a merchandise distribution system application, which decreased time to create allocations by as much as 30%

Reported to The Chairman/CEO – Partnered with Peter Nygard, in revising company methodology and processes used for redeveloping the internally-developed NR5 merchandise system, including designing and implementing cluster plans, buying tables and product ranking

Reported to the President and GMM

• Conducted an audit to determine if new planning software was a desired outcome

Reported to Director of Pre-sales, North America. Clients included: Lululemon, Lego and Aeropostale.

• Responsible for implementation of planning, assortment, clustering and allocations solutions to corporate clients, leading to the satisfaction of client and end-users
• Managed and steered business-requirement workshops
• Supported the client in preparing for and completing their own internal-user acceptance testing and collaborated with the clients to ensure end-user community was satisfied with the solution and that the application delivered value to the process

Reported to President and GMM

• Divisional Merchandise Manager for the Canadian and USA Men’s division and in 2 years increased contribution of Men’s business from 7% to 20%
• Consistently achieved above planned forecasts through introduction of new assortments, new merchandising directions and new pricing/promotion strategies
• Presented document on need to create new Ecommerce division

Reported to the CFO

• Responsible for leading the planning team to develop and maintain merchandise and assortment plans (for all internal divisions and wholesale partners)
• Assisted in the rollout of new Ecommerce division
• Each quarter, participated in meetings with investment bankers to provide update on upcoming next season’s planning objections
• Chaired meetings with wholesale partners including Target, Macy’s, Nordstrom’s, TJ Maxx, to establish assortment and merchandise plans

Reported to the President/Owner