Articles / How to Drive Online Ecommerce Growth

  1. Online Demand
    1. Increase the number of customers
    2. Increase the average order volume (AOV)
    3. Increase the average number of purchases per customer
    4. The beauty of these is that they multiply:
      • A 20% increase in each of the three areas can increase your business
        by 173% (1.2 x 1.2 x 1.2 = 173%)
  2. Creating Repeat Buyers
    1. Your best new customers are your current customers
  3. AOV Best Practices
    1. Using free shipping as a lever
    2. Bundling
  4. Cross-selling and Up-selling
    1. Amazon attributes 35% of its revenue to cross-selling and up selling
    2. Increasing same-day AOV with an email bounce-back campaign
  5. Conversion Rate Optimization
    1. What works in ecommerce isn’t traditional conversion-rate optimization, it’s stacking campaigns to create a better mousetrap
  6. Traffic
    1. Understanding, Unique customers vs. Repeat customers
    2. Knowledge of most popular browsers, and understanding if your site optimized